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Year in Review

Agency Holiday Cards 2016: The Coolest, Funniest and Silliest Season's Greetings

Creative farewells to 2016

Crisp - The Boy Who Broke Santa's Lap
In 1995, a boy broke Santa. This is his story.

 
DDB New York - Cookie Enabler
DDB New York is giving the term "enable cookies" a new meaning by designing and building the Cookie Enabler. Users who visit cookieenabler.com are asked to click yes or no to the prompt "Enable cookies?" Those who click yes are qualified to receive a box of prepackaged cookies from Brooklyn cookie shop The Good Batch.

"The Cookie Enabler was originally intended to be sent to DDB New York's clients only, but the agency decided to share the love, so anyone can 'enable cookies' and get a box of holiday sweets sent to them, thanks to their friends at DDB New York," the agency tells us.

 
Designory - Unleash the (Designory) Holidays!
From the agency: "We decided to spread a little four-legged joy to the world with a holiday video starring our office dogs and a few of their friends. We hope you enjoy watching it as much as we enjoyed making it."

 
DigitasLBi - Happy Non-Fake News Year
Can you tell which stories from 2016 were real and which were fake? For each person who plays this online game, DigitasLBi will make a donation (up to $5,000 total) to Girls Write Now, a nationally recognized organization that trains the next generation of powerful women in media and journalism.

 
DiMassimo Goldstein - Bipartisan Holiday Cards
"In the spirit of togetherness, Bipartisan Holiday Cards offer a fun way to say that yes, we still wish you peace and happiness, despite our disagreements," the agency says. "The bonds of true friendships, after all, should trump our political differences (pun intended.)"

 
DNA Studios PDX - A Tale of Tangible Greetings
DNA Studios PDX released a video telling a tale of collaboration and craftsmanship in the making of its client holiday card. The video features presswoman Chelsey Nichols creating handmade letterpress cards on a 100-year-old machine while snow falls outside.

"We didn't want to send the typical holiday card, so we did what we know how to do, and that's find a creative and authentic way to tell the story," says creative director David Norman.

 
Drumroll - Santa Feed
Drumroll created a custom, interactive live video feed "showcasing Santa living his best life—reading the newspaper, playing with a VR headset, hula hooping and taking selfies. Viewers can interrupt Santa's good time by sending him cookies that'll give him extra energy for his Christmas Eve sleigh ride." Cookies and milk appear in the video feed in real time, and when Santa looks at the cookies it will cut to an overhead shot, showing a personalized note from you.

 
Edgar Allen - Murray & Bright
A drag-and-drop game where you match Bill Murray with the movies he's been in. Featuring illustrations by Lindsay Ryden.

 
Field Day Inc. - 3-D Tiny Tales
This Toronto agency created a 3-D Viewmaster slide show, condensing Charles Dickens' A Christmas Carol down to just seven frames populated by Lego characters. "The plot is by Dickens. The rest—the staging, script, 3-D photography, packaging, etc.—is by the Field Day team," the agency tells us.

There's also a Facebook page where you can click through the photos to read the accompanying text for each slide.

 
Firstborn - Nick the Game
This digital agency created a remarkable Santa-themed room-scale VR video game. The agency explains: "Santa's on the run, and only you can save him. Step into his boots to become Nick—the hard-boiled badass Claus bent on survival. Battle killer robot elves in this VR tower defense survival game, and try to hold out against the evil hordes to save what's left of Christmas."

 
Gas Powered Shark - Wishing You an Inspirational Holiday Season
Thing agency offers a cheerful, off-kilter take on inspirational quotes.

 
GS&F - Merry & Christmas
With its 2016 holiday card, this agency says it "took technology further than ever before, pushing past virtual reality and into the revolutionary space of real reality. We made a card. Out of paper. And ink." Find out how below.

 
Hanson Dodge Creative - The Reign Deer
Hanson Dodge created a limited-run trading card set that reimagines Santa's reindeer as a biker gang. The cards include key stats, like the gang's bar-fight-win-percentage (BFW), weapon of choice, favorite drink and even stitches-over-lifetime. "From Blitz's 612 tattoos to Cupid's favorite drink (and weapon) being scalding hot chocolate, these aren't the reindeer you sang about as a kid. Let's just say the days of laughing at Rudolph and calling him names are over," the agency says.

 
Happy Medium - Happy Medium's Favorite Things
The agency's take on its own "Favorite Things" this season.

 
Havas - Hope Your Holiday Rocks
Havas' unique gift is a customized Spotify playlist based on your own personality. The card uses IBM Watson technology to create a personality profile from your Facebook data, and combines that with Spotify APIs to deliver a custom, personalized playlist.

 
HUSH - TopoTopo
HUSH wanted to send clients a lighthearted puzzle-game gift, but wanted it to feel personal and have a emotional connection to HUSH's employees and design culture. They also wanted to show off their expertise in tech, design, beautiful materials, UX, engagement and interactivity, product manufacturing and interest in data design and 3D printing.

The result is TopoTopo—a web-based tool that allows users to enter any location on Earth and create a 3-D topographical model of that place which can be shared via social, turned into a puzzle, 3-D printed and sent to the user via the hub.

For clients, friends and family, HUSH will custom-create puzzles based on locations near and dear to them, pairing them with heartfelt, often poetic written memories of their connection to those locations.

 
Interbrand - #IBforEquality
Each year Interbrand challenges its offices across all seven continents to design a creative holiday campaign around a resonant theme. Last year's was peace, in the wake of the attacks on Paris. This year's theme is equality.

"Equality carries so much meaning both stateside and abroad, as human rights continue to face tribulation," the agency says. "We support all interpretations of equality, because demonstrating diversity and embracing our creativity is a celebration of what makes us human."

See what the various Interbrand offices came up with at this link.

 
iris - Holiday Ad Generator
Iris made a Holiday Ad Generator. The agency explains: "There are few things more agonized over in marketing departments than the annual crop of festive TV commercials. So this year we thought we'd save everybody the time, effort and angst of making their own and allow our mischievous elves of the internet do that automatically for you!"

 
JGA Marketing - Reindeer T-Shirts
JGA Marketing sent friends and clients a pizza box from the agency's "fast delivery idea kitchen." Inside was one of six T-shirts with animals dressed up as Santa's reindeer, with captions like "Seize the Moment," "Attitude," "Confidence" and "Resist the Obvious." "We wanted a card that was useful, fun, and stimulated people to be bolder and optimistic," the agency says. "Plus we're in Florida, so sweaters are not our thing."

 
Laughlin Constable - Holiday Spirit Animal
Take a little quiz, and find out your Holiday Spirit Animal. The agency explains: "From your takeoff (waking up) to your landing (hitting the bed), you exude bravery, loyalty, and long, gracious leaps through life. At least that's what we at Laughlin Constable think. Find out if you're actually a Whooping Creindeer in the best version of a holiday card: a spirit animal quiz."

 
Lindsay, Stone & Briggs - Ad Vent
Lindsay, Stone & Briggs made a very Grinch-like advent calendar—the Ad Vent calendar. "There's so much negativity in the world these days. So we decided to do our part by, you know, shoveling some scoops onto that pile," the agency says. "Every day from now to December 25, we're going to vent about something in advertising that we loathe. Crappy green-screens. Clickbait. Stock photos. Uninformative infographics. Us. The list goes on. And on. And on. And on. Happy Holidays!"

 
Merkley + Partners - Merkley Holiday Break
Cameras trained on the Merkley office space seem to have captured sudden moments of festive cheer this holiday season."

 
MKG - Holiday Spirit
Last Friday, Dec. 16, anyone who tweeted @thisisMKG using the hashtag #MKGHolidaySpirit summoned the "Holiday Spirit" to their office—where the Spirit whipped up a tasty cocktail.

 
Mosaic - Season's Meetings
This experiential marketing agency created a holiday card where they booked video meetings with their clients, ostensibly to talk about work, but then surprised them by singing carols instead. 

 
MullenLowe Group - MLGshakermaker
The MLGshakermaker allows people to create and customize their own virtual snow globe (shaker) scene and send it to friends and family as an e-card with a personalized message.

 
Northlich - Holiday Sweater Challenge
Everyone loves a holiday sweater, so why wouldn't more be merrier?

 
Click through to see more agency holiday cards:

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