Who (From left) Brian Pettigrew, president; Lady Liberty; Dimitry Ioffe, founder and CEO
What Digital marketing agency
Where Los Angeles office
Dimitry Ioffe got a taste for entertainment at a tender age—TVGla’s founder and chief executive was on Star Search with Justin and Britney before signing with A&M Records and touring with his own band. His experience informed the 7-year-old agency’s mission to help digital and entertainment brands find an audience overnight. It has yielded efforts like an interactive interview with director Danny Boyle to promote the thriller Trance; a photo-bomb app to promote the movie Ted; and an Instagram app to hype Despicable Me 2. The Moscow native’s business has also expanded beyond entertainment marketers—TVGla helped automaker Kia develop its NBA All-Star efforts.