Hipcricket Offers a Broad Range of Mobile Services | Adweek Hipcricket Offers a Broad Range of Mobile Services | Adweek
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This Agency Helped Ford Put QR Codes on All of Its Window Stickers

Hipcricket offers a broad range of mobile services

CEO Ivan Braiker (l.), COO Doug Stovall | Photo: Michael Clinard


Specs
Who
CEO Ivan Braiker (l.), COO Doug Stovall
What Mobile marketing company
Where Lake Washington at Carillon Point in Kirkland, Wash.

Hipcricket launched in 2004 with a focus on text-message marketing, and its first client was Clear Channel. Since then, the tech and advertising shop has added a range of mobile services, including banners, video and a proprietary ad network, while broadening its client roster to include the likes of Ford. Last year, Hipcricket helped the auto brand put QR codes on the window stickers of all its cars. Now, the shop is focused on juicing up its data and analytics tools, and just added its latest assignment: developing mobile websites and marketing for a dozen Mondelez brands in partnership with Google. 

 

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