Agency CEOs on the Lessons of 'Mad Men'

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The hit AMC show spiced up an otherwise predictable panel discussion of agency models, creativity and talent recruitment (the old agency model is broken! Effective marketing stems from understanding the consumer! It’s all about ideas!) at Tuesday’s Bloomberg CEO Summit, part of Advertising Week. Panelist Bob Jeffrey of JWT injected the first reference in response to a question about how to retain talent. The series, he argued, “has been a positive recruiting thing for our industry.

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