Agencies Get Social

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Take a look at the typical agency Web site and you’ll find a 60-second intro seemingly created by Industrial Light & Magic, a portfolio full of award-winning work and staff photos that make you want to grab a beer with every person at the shop. The look is fun, sophisticated, the information helpful. But is it enough? For some, the answer’s no.

Agency sites, once a sea of client work and clever copy, increasingly are experiments in social media and other Web 2.0

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