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BOSTON At a time when the financial services industry comes under intense scrutiny and public opinion of bankers seems to dip every day, Allen & Gerritsen has taken on ad chores for Salem Five Savings Bank.
The regional account was awarded following a review led by consultancy Pile and Co. here. Salem Five typically spends $1 million or less annually in measured media.
The client said A&G’s selection was based largely upon its guerilla, viral, online and retail marketing expertise.
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