After 25 Years With TBWA, Energizer Moves to Camp + King

Iconic bunny will feature in ads this fall

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One of advertising's most famous rabbits has a new agency home.

After 25 years with TBWA\Chiat\Day, Energizer and its iconic bunny are moving to Camp + King.

The San Francisco-based shop, aligned with French holding company Havas, was named the lead creative resource for Energizer Holdings—parent of the Energizer and Eveready battery brands—following a review that began in the fall. The longtime incumbent did not defend. MEC in New York handles media chores, which were not in play.

All told, the client spends about $45 million annually on domestic ads, per Kantar Media.

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