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AFG& has been awarded the creative lead on brands from Nestlé Purina PetCare Europe, expanding the Interpublic agency’s long-time domestic relationship with the company into all of its European markets.
AFG&, the rebrand of Avrett Free Ginsberg, prevailed in a review that included Publicis Groupe and Ogilvy & Mather. Included in the business are brands like Felix, Friskies Cat, Friskies Dog, Gourmet, Darling, Bakers and Winalot. The assignment was previously at DDB London, which could no longer handle it after the agency landed work from Purina competitor Mars Petcare last year in a global consolidation.
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