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LOS ANGELES This weekend when 8,000 recreational vehicles (RVs) roll into the Georgia National Fairgrounds & Agricenter, in Perry, Ga., Mike Schneider will meet his target audience face to face to gauge the response to Affinity’s recent re-branding effort.
The annual show is the one of the big events of the year for Affinity, Ventura, Calif., which restructured in recent months. The company is now divided into a media group (more than 40 publications reaching 6 million subscribers, including Highways) and 50 Web sites; clubs catering to 1.5
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