Aeropostale Gives Away Plain White T's | Adweek
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Aeropostale Gives Away Plain White T's

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Aeropostale is hoping to drive traffic to its 770 retail stores with a new CD and T-shirt promotion in collaboration with pop rock band Plain White T's.

Starting Sept. 23, the New York-based casual apparel retailer will give out a commemorative T-shirt to shoppers who purchase the band's new Big Bad World album, which comes out the same day. The T-shirts, retailing for $15.50, will be distributed through Oct. 12. According to Aeropostale, there are more than 50,000 tees in stock.

Scott Birnbaum, Aeropostale's svp of marketing, said the retailer is always looking to partner with companies or bands that fit the demographic it sells to