NEW YORK Aegis Group's outdoor ad buyer Posterscope is expanding its U.S. operations with a new office in Denver, the shop confirmed today.
The scope of service at the Denver outpost includes out-of-home planning, buying, research and production. Clients also will be able to utilize Posterscope's experiential marketing and digital offerings through its specialty units, The Brand Experience and Hyperspace, respectively.
Initial clients in the market include the Colorado Lottery, Xcel Energy, Banner Healthcare, E-470, Wild Oats and Centura Health.
The shop has appointed Scott Blair managing director of the Denver office. Blair most recently directed the out-of-home media department at The Integer Group, Denver, and began his career at Bozell Worldwide as a media planner.
"We are delighted to move into the Denver market," said Posterscope president Todd Hansen in a statement. "Scott is an expert in out of home and has a strategic and creative approach to clients' needs."
Posterscope has 38 offices in 20 countries. U.S. offices include Los Angeles, New York, San Francisco, Chicago, Atlanta, Denver and Dallas. Other clients include Outback Steakhouse, Adidas, CW and Motorola, among others.