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Aegis Group today reported a sharp decline in total net new business for the first nine months of 2010. The London-based media-agency holding company said net new business through September totaled $1.6 billion, down about 33 percent from $2.4 billion during the same period in 2009.
But the company said that new-business performance improved in the third quarter with a 30 percent gain in assignments for a total of $650 million. It cited Diageo and Red Bull in North America and Anheuser-Busch InBev in the U.K.,
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