In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due, leans on our innate desire for schadenfreude with its frightening prank.
Which was the best? Vote below. And if your favorite isn't here, tell us in the comments.
UPDATE: Congrats to Duracell, which absoutely crushed a strong field of contenders.