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Adweek's Power List 2016: The Top 100 Leaders in Marketing, Media and Tech

Mark Zuckerberg leaps into lead spot

76Harris Diamond
CEO, chairman
McCann Worldgroup
Revenue: $3.2 billion (est.)
Employees: 24,000

This 63-year-old isn't the flashiest executive in the business, but in his four years at the helm, he's steered the IPG-owned McCann network in a positive direction. Last year, McCann added new clients like the New York State Lottery, Hulu and Ameriprise while expanding its scope of work with existing accounts such as General Motors, Coca-Cola, Nestlé, Reckitt Benckiser and Verizon. The shop also extended its U.S. Army ad contract through September 2017—nearly a year and a half past its original expiration date—as the client's review slogs on. McCann consistently produces eye-catching campaigns across a range of accounts and disciplines, and in 2015 the network scored four Cannes Gold Lions for its L'Oréal Makeup Genius app and one Gold each for Chevrolet and Campofrio.

77. Henry Tajer
CEO
IPG Mediabrands
Revenue: $1 billion (est.)
Employees: 8,500

The affable, 45-year-old Aussie, in his first year helming Mediabrands, handled the pressure cooker of the high-stakes Mediapalooza like a seasoned hand, producing some laudable results. The organization, which handles $37 billion in ad spend across 130 offices in 90 countries, picked up business from Coca-Cola, Johnson & Johnson, McCormick and CVS. Universal McCann and its J3 unit, dedicated to J&J, performed especially well, earning the shop Adweek's Global Media Agency of the Year honors. Tajer also made key executive moves, poaching John Sintras from SMG Australia to be his global president for business development and product, and hiring Max Baxter and Jarrod Martin to lead strategy/creativity and data analytics, respectively.

78. Troy Ruhanen
CEO, president
TBWA Worldwide
Revenue: $1.9 billion (est.)
Employees: 11,500

Ruhanen led his Omnicom-owned network to a strong performance in 2015, especially in the U.S., where TBWAChiatDay New York added GoDaddy, Thomson Reuters, Amway, Hearts on Fire and Travelers. Notable creative included Airbnb's "Mankind" TV spot, designed to launch a cultural conversation about kindness, and "World Gallery," created by TBWAMedia Arts Lab for Apple's iPhone, an Outdoor Grand Prix winner at Cannes and a Grand Clio winner. (TBWA also won Grand Clio Sports and Grand Clio Image prizes.) Ruhanen, 48, also spearheads a program designed to increase female leadership at the shop 20 percent by 2020.

79. Bob Pittman
CEO, chairman
iHeartMedia
Revenue: $6.5 billion
Employees: 18,700

"We continue to be pleased with our progress in transforming the company into a multiplatform, data-rich powerhouse," Pittman, 62, boasted back in February, when announcing a 2 percent uptick in full-year revenue. The radio, outdoor and digital giant also narrowed its annual losses. Pittman made his name in the '80s as part of the team that launched MTV. These days, he's thinking outside the box, pushing iHeart ahead in an increasingly complex media world. One example: Last month, Pittman teamed with programmatic ad platform Jelli to make buying spots across iHeart's radio properties more efficient.

80. Tim Westergren
CEO, co-founder
Pandora Media
Revenue: $1.2 billion
Employees: 2,200

Despite growing revenue by more than 25 percent year over year, Pandora lost $169 million in 2015 while subscriber growth stalled. That precipitated the departure of CEO Brian McAndrews in April, with Westergren, 50, returning to the chief executive post he held from 2002-04. It's unclear what the new boss can do to get the digital music service hitting high notes again. Once viewed as revolutionary, Pandora is now part of a crowded playlist and under intense pressure from Apple, Google and Spotify. Westergren just tapped Deutsch to get the service to stand out. Meanwhile, analysts believe the company should seek a buyer, or else risk getting stuck in a gloomy groove for the foreseeable future.

81. Daniel Ek
CEO, founder
Spotify
Revenue: $1.7 billion (est.)
Employees: 2,000

Ek, 33, has been making his music-streaming service, which boasts 75 million users, sound a lot better to advertisers seeking mobile options. In March, he introduced Overlay Mobile, a display format that only plays when users have the screen open, guaranteeing, at least in theory, 100 percent viewability. At the same time, the company partnered with data management platform Krux to better target specific consumer segments like sports fans, luxury shoppers and fitness junkies. A few weeks ago, Spotify announced a raft of video series, partnering with creators like Russell Simmons and Tim Robbins. And seeking to drown out competition from Apple, Pandora, YouTube and others, Spotify introduced an ad campaign casting Falkor from The Neverending Story as its spokesdragon. And Spotify called a fine creative tune in 2015, winning a Grand Clio Music Award.

82. Kenneth Chenault
CEO, chairman
American Express
Revenue: $32.8 billion
Employees: 54,800

Chenault, 64, is charging ahead with bold plans to cut $1 billion in costs by 2017, as AmEx's financial performance continues to disappoint (a nearly 40 percent drop in Q4 profit had Wall Street reeling). Chenault said job cuts and management restructuring were on tap, and last month Fox Business reported that layoffs had begun. In addition, marketing ops are being consolidated to gain efficiencies, housed under a global unit led by marketing service chief Mike McCormack. AmEx's longtime CMO John Hayes, widely praised for his innovative approach, will depart after 20 years with the company. Could an agency shake-up also be in the cards?

83. Anne Finucane
Vice chairman
Bank of America
Revenue: $82.5 billion
Employees: 213,000

Working with CEO Brian Moynihan, this 63-year-old former ad executive has been on a long-term mission to soften BofA's image, achieving impressive results. Now, IPG's Hill Holliday—where Finucane spent 14 years in the '80s and '90s, and long a BofA roster shop—gets a bigger crack at the assignment, having added consumer chores on the business last December. Hill garnered considerable praise for a Christopher Guest-directed commercial with aging rocker Billy Idol, which poked fun at the bank's own marketing machinations. BofA scored some buzz in recent weeks, inviting a 3-year-old T-ball player to spend a day with the Houston Astros, and recording the experience for the bank's #MLBmemorybank series. Finucane also spearheads BofA's focus on environmental, social and governance issues and is tasked with shaping its position with institutional investors.

84. Steven Swartz
CEO, president
Hearst
Revenue: $10.7 billion
Employees: 20,000

It's been a busy few months for Swartz, 54, who continues to make the venerable publisher of magazines like Esquire, Cosmopolitan and Harper's Bazaar more digital and youth-focused, with online video a priority. In March, he engineered a deal with Verizon to create digital video channels with original programming aimed at mobile-obsessed millennials. Two properties launched shortly thereafter: comedy channel Seriously.TV and lifestyle offering RatedRed.com. In a separate deal, Hearst and Verizon last month agreed to acquire Complex Media, an online publisher catering to men. These developments appear to dovetail nicely with Hearst's other millennial-centric forays, which include ownership positions in AwesomenessTV, BuzzFeed and Vice Media.

85. Yannick Bolloré
CEO, chairman
Havas
Revenue: $2.49 billion
Employees: 18,600

Maybe it does take a village. Bolloré, 36, likes to tout the French holding company's "global village" approach, through which it consolidates regional holdings into unified offices, spurring collaboration and community while keeping costs low. Parent of Havas Media, Havas Worldwide and Arnold, the firm has created 40 such "villages," including 10 last year, as it grew global revenue 17.3 percent. Each of Havas' major geographic regions reported full-year organic growth, with APAC and North America leading. In 2015, the executive invested $115 million in a dozen acquisitions (most notably, the digital shop FullSix) and brought out the checkbook again in February to buy beebop, a German social media firm.

86. Jerry Buhlmann
CEO
Dentsu Aegis Network
Revenue: $3.4 billion (est.)
Employees: 30,000

Buhlmann serves as one of Dentsu CEO Tadashi Ishii's top lieutenants, tasked with expanding and modernizing the Japanese company's agency operations. With some 40 acquisitions between 2015 and the first quarter of this year, Buhlmann, 56, has kept up a heady pace. Results at Dentsu's media holdings have been especially impressive, with Carat honored as Adweek's U.S. Media Agency of the Year for 2015 after big scores with P&G and Mondelez. Buhlmann recently shuffled senior management in that group, naming Will Swayne—who previously led all of Dentsu Aegis' P&G business—global president, a title he takes from Doug Ray, who now focuses exclusively on domestic ops.

87. Jim Heekin
CEO
Grey Group
Revenue: $895 million (est.)
Employees: 10,000

During his decade at the helm, Heekin, 66, has piloted WPP's Grey from also-ran status into the creative stratosphere. Last year, the shop put on a clinic at Cannes, winning 113 Lions (including four Grand Prix statuettes) across offices in 18 countries, while also notching three golds at the Clio Awards. That performance helped earn Grey Adweek's Global Agency of the Year honors for 2015—its second win in three years. In February, Heekin promoted Michael Houston, who some view as the former's likely successor, to global president. At the same time, he tasked senior executives Per Pedersen, Andreas Dahlqvist and Nils Leonard with keeping creative on the cultural cutting edge following CCO Tor Myhren's departure for Apple.

88. Sean Rad
CEO, co-founder
Tinder
Revenue: $140 million (est.)
Employees: 125

Since Rad, 30, co-founded Tinder four years ago, the dating app has grown to 50 million-plus users across nearly 200 countries, generating 1.6 billion swipes and 26 million matches each and every day. "Swiping right"—Tinder-speak for choosing a potential date—has secured its place in our lexicon as an expression of general approval. Seeking to expand, Rad last year debuted initiatives like Tinder Plus, a paid subscription service, while retiring Tinder Moments, the app's photo-sharing feature. Tinder matches up well with the agency business, as mobile shop Fetch recently created a Tinder profile to lure interns (attracting 270 candidates in one day), following The Barn at BBH crafting a Tinder-based campaign for Social Tees Animal Rescue.

89. John Seifert
CEO
Ogilvy & Mather
Revenue: $2.7 billion (est.)
Employees: 25,000

After 37 years rising through the ranks, Seifert, 58, finally gets to run the show. This low-key, client-focused exec was named global CEO as the year began, succeeding Miles Young. Seifert also remains chairman and CEO at Ogilvy North America, which he's credited with helping modernize by emphasizing digital services and inclusion (he hired Donna Pedro as Ogilvy's first chief diversity officer). "Nothing is more important than the work," Seifert says. "The trick is to manage with agility so we can stay focused on the future and be prepared for what's coming." David Ogilvy himself couldn't have put it more succinctly. And Seifert takes charge of a top-flight creative network that produced two Grand Clio winners last year: Boutique shop David scored for its Burger King work while O&M London won for 28 Too Many.

90. Tamara Ingram
CEO, chairman
JWT
Revenue: $1.5 billion (est.)

In March, less than a year after being named WPP's chief client team officer, Ingram, 55, succeeded Gustavo Martinez as JWT's leader as he departed in the wake of a discrimination lawsuit filed against him and the agency. The next week, at an event in London to present a film on diversity co-produced by JWT and the BBC, Ingram, a no-nonsense Brit, declared: "I believe to the core of my being that diversity of people leads to diversity of thinking and diversity of ideas … It's our duty as a company to change the world and make it a better place, to include all our peoples to make sure we live in a safer world." Now, as one of the industry's highest-ranking women, Ingram has the clout to make good on that pledge and help mold advertising into a more open and inclusive industry.

All eyes are on Tamara Ingram, who took over at JWT in the wake of a discrimination lawsuit. Dorothy Hong

91. Carter Murray
CEO
FCB
Revenue: $1.3 billion (est.)
Employees: 8,500

Nearly three years into his tenure, Murray's efforts to turn around the IPG agency have gained momentum. This year began well, with Clorox tagging the network for its global assignment after a review. Murray, 41, has sought to dispel the perception of FCB as a creative also-ran, hiring former Leo Burnett CCO Susan Credle to oversee the agency's global output. FCB's work had already been on an upswing, winning 74 Cannes Lions in the past two years. Recently, Murray made other big changes at the New York flagship: Karyn Rockwell succeeded veteran Lee Garfinkel as CEO, while Ari Halper and Deb Freeman were tapped to lead creative and strategic services, respectively.

92. Joe Ripp
CEO, chairman
Time Inc.
Revenue: $3.1 billion
Employees: 7,200

Ripp, 64, continues to author change at Time Inc., exploring new terrain while leveraging iconic magazine brands like Time, Sports Illustrated and Fortune. His latest initiative involves a free, ad-supported streaming channel for People and Entertainment Weekly (coming in the fall). In addition, Ripp recently hammered out a deal with NextVR to extend Life magazine into the realm of virtual reality, with plans to produce three to five VR events each year. Of course, getting more digital and skewing younger makes good business sense, and Time has made progress, notching 23.2 percent Q1 improvement in online ad revenue.

93. Ursula Burns
CEO, chairman
Xerox
Revenue: $18 billion
Employees: 140,000

One of the most powerful women in global business for some time, Burns, 57—also the first African-American woman to lead a Fortune 500 company—will now guide one of the country's largest advertisers as it splits into two publicly traded entities. One will focus on outsourced business services (human resources, customer care and accounting), and the other on document and printing technologies. Burns' post-split role has not been determined. She has earned high praise for broadening Xerox's mandate in recent years—adding new revenue streams while maintaining its legacy copier business—and most observers applaud her move to create two smaller, nimbler firms that can be more responsive to the fast-changing marketplace.

94. Shantanu Narayen
CEO, president
Adobe
Revenue: $4.8 billion
Employees: 13,890

In February, Adobe ran a cheeky ad featuring a morose CMO who had just made a huge Super Bowl buy—without the data to back it up. In the spot, we're told that Adobe Marketing Cloud could have helped him make a wiser decision and perhaps even save his career. Indeed, Adobe's ties to the advertising community have grown exponentially since 52-year-old Narayen bought analytics firm Omniture nine years ago. Today, a mounting number of agencies and advertising clients find Adobe's cloud-based tools for measuring, tracking and crafting campaigns indispensable. For Adobe, that's meant lots of sunny days. In 2015, the company posted record revenue, up 16 percent year over year, and its share price has continued to soar. This month, the company acquired Livefyre to help brands and publishers leverage user-generated content.

95. Sarah Hofstetter
CEO
360i
Revenue: $175 million (est.)
Employees: 1,000

Through 11 years in senior management at Dentsu-owned 360i—including the past two and a half as chief executive, and the previous two as president—Hofstetter, 41, has helped accelerate the company's transition from search specialist to global digital player. Last year, the shop counted Spotify, Butterfinger and Perrier among its key roster additions. She's put a premium on creative. Recent innovative campaigns include a New Year's push for Lean Cuisine that enabled consumers to block TV and web ads mentioning "diet" or "weight loss," and digital billboards for Canon that helped amateur photographers frame better pictures of New York landmarks. Moreover, Hofstetter has established herself as a thought leader, widely viewed as an important voice on marketing issues that impact the new economy.

96. Bob Sauerberg
CEO, president
Condé Nast (a unit of Advance Publications)
Revenue: $2 billion (est.)
Employees: 3,000

After five years as president, Sauerberg, 55, was named Condé's chief executive last year and continues efforts to contemporize the publisher, which counts Vogue, Vanity Fair, The New Yorker and GQ among its A-list magazine properties. His biggest move was acquiring music and lifestyle-focused Pitchfork Media, which serves a largely male millennial audience. Sauerberg also launched content studio 23 Stories to generate new revenue streams across the company's brands. And he went Hollywood, sort of, as Condé released the first film from its entertainment unit. The First Monday in May—a documentary about the annual Met Gala, of which Vogue editor Anna Wintour is an organizer—premiered at the Tribeca Film Festival.

97. Arianna Huffington
Co-founder, editor in chief
The Huffington Post
Revenue: $165 million (est.)
Employees: 850

Adweek's Brand Visionary for 2015, Huffington, 65, helped to reshape the media landscape 11 years ago when she co-founded the site. HuffPost pioneered a highly addictive mix of aggregated news items, opinion pieces and original reporting (four years ago, it became the first online outlet to win the Pulitzer Prize). AOL acquired HuffPost in 2011 for $315 million and has been building out the unit since its own acquisition by Verizon, most notably in video. Though some question the long-term viability of an ad-driven model amid shrinking CPMs, HuffPost boasts an enviable reach and profile and is positioned to be a force for a long time to come.

Our Brand Visionary in 2015, Arianna Huffington has seen her namesake site win a Pulitzer Prize. Peter Yang

98. Martin Clarke
CEO, publisher
DailyMail.com
Revenue: $105 million
Employees: 850

The Daily Mail is on fire. Clarke, 51, runs the world's best-read English-language website, with 240 million unique visitors per month, including 80 million in the U.S. Video views are on the rise, with 400 million last month alone, a 60 percent improvement year over year. Last year, the company partnered with Dr. Phil's production company to develop a syndicated news show, Daily Mail TV. In recent weeks, the company has surfaced as a possible suitor for Yahoo. Acquiring those assets would strengthen Clarke in the online content game and make the Daily Mail an even more formidable player.

99. Lori Senecal
CEO
Crispin Porter + Bogusky
Revenue: $160 million (est.)
Employees: 750

Senecal, one of the highest-ranking women in the ad business, placed her stamp on the MDC-owned network last year shortly after her arrival as its first global chief executive, seeing off the shop's longtime CEO and creative chief Andrew Keller when his role was eliminated. Considered a savvy manager from her days running corporate sibling KBS, Senecal is now tasked with leveraging CP+B's vaunted creative reputation to take the agency to greater heights. Creative momentum continued last year, as CP+B snagged a Grand Clio and two golds for its inventive Domino's "Emoji Ordering" campaign. More recently, it scored major buzz with a blind taste test-themed promo for Kraft Macaroni & Cheese, which had quietly sold for months without artificial flavors, preservatives or dyes.

100. Stewart Butterfield
CEO, co-founder
Slack Technologies
Revenue: $65 million (est.)
Employees: 430

Last month, one tech news site proclaimed Slack's growth "insane," with daily users up more than three times year over year. "Plenty of startups have tried and failed to make enterprise software sexy, but Slack made it viral," it said. Indeed, Butterfield, 43, previously best known for co-founding Flickr, suddenly has a workplace phenomenon on his hands. Widely regarded as the fastest-growing app in history, Slack's namesake product— launched two years ago to help corporate teams collaborate more effectively—now claims 2.7 million daily active users. What's more, Butterfield recently corralled $200 million in new funding, for $540 million total, so there's plenty of funding for expansion.

 


This story first appeared in the May 23, 2016 issue of Adweek magazine.
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