Adweek's Inaugural Power List Reflects Disruption in the Ad Industry

And just wait for the millennials to take charge

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James Cooper Photo: Alfred Maskeroni

Like every business Adweek covers, the notion of power, where it resides and how it's expressed, has been disrupted.

Once closely held in a far country requiring white-shoe credentials for admittance—think Time Inc., the "Big Three" broadcast networks, IBM, General Motors, McCann, Vogue—power has been fully democratized by technology: The best idea, no matter where it comes from, wins.

That's certainly the case with our top choice. Google's Larry Page turned a brilliant math equation into a globally ubiquitous utility and abruptly changed the definition of advertising almost overnight.

Most on this list have fully grasped—some with the serenity that comes with clear vision—that their content, marketing, products or services need to be as flexible and disaggregated as the mobile, on-demand, social and over-the-top platforms consumers have so aggressively embraced.

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