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As the most contentious presidential race in modern history grinds to its end, it seems like Americans can't agree on much. But take heart, fellow citizens, for all is not lost. According to a recent study, there's one thing nearly all of us can agree on: We like shopping. Eighty-five percent of us report feeling better when we shop—and buy the brands we like. Engendering those pleasant and powerful feelings—and actions—is, of course, the job of marketing.
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