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We've all experienced it, the powerful, emotional upwelling when you hear a piece of music for the first time that really hooks into your soul. For me it happened with the opening of Led Zeppelin's "The Rover," the elemental funkiness of James Brown's "I Got the Feelin'" and my capitulation to Radiohead's masterwork OK Computer. These and many others simply blew me away, like a first kiss or the birth of a child.
Because of this visceral effect, music has always been an art form marketers are eager to tap for their clients.
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