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Pfizer has confirmed shifting lead creative duties on its Advil brand to mcgarrybowen after a review.
The Dentsu-owned shop will handle Advil, Advil PM and Children’s Advil, as well as ThermaCare, another Pfizer brand, a client representative said.
Major media spending on those brands totaled about $100 million last year and $56 million in the first half of 2010, according to Nielsen. Those figures don’t include online spending.
Mcgarrybowen’s gain comes at the expense of WPP Group’s Grey, although the latter shop retains creative duties on Advil Cold & Sinus, a Grey rep said.
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