Advertising on the Super Bowl? Count Us In

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A GoDaddy-esque commercial in the Super Bowl is tradition — at least four years’ worth, in any case.

Viewers have come to expect a fun, edgy, slightly inappropriate commercial from us.

All these years, it’s been a business home run, too. Our market share has soared, each and every year.

Traffic to our Web site is off the charts, each and every year. And it all translates to the bottom line. Isn’t that what advertising is supposed to do?

Some have suggested this year might be different.

Is

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