Advertising Rises From Dead at 'Funeral' Event

A manic Graf, somber choir deliver laughs

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They came today to bury advertising but in the end, concluded that it’s actually alive and well.

JWT’s memorial service for the business—an atypical event on opening day of Advertising Week—had the makings of a somber affair: eulogists dressed in black, a casket, a gospel choir. But in an amusing case of bait and switch, eulogists and ironically, some dead ad legends like Bill Bernbach, asserted that reports of advertising’s death are, as Mark Twain would say, greatly exaggerated.

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