Advertisers React Negatively to Rolling Stone Cover

Call it 'in poor taste'

If the recent history of controversial magazine covers is any guide, Rolling Stone may get a boost in Web traffic and newsstand sales for its Boston Marathon bomber issue. But the situation could have a chilling effect on advertising.

A leading CPG marketer at a major media agency “had issues with the cover,” said a rep. “[They were] not pleased at all." Another buyer who has been hearing from clients described the reaction this way: “The general sentiment was that it’s been in poor taste.

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