Advertisement

Advertisers Are Struggling to Keep Up as Spending Shifts to Mobile

Obstacles include a lack of tech, skills and insights

While a whopping 91 percent of the advertisers polled by data company Jivox said their companies will spend more on mobile ads this year, many reported feeling frustrated by new technology and the need for better insights as they attempt to navigate the industry-wide shift in spending. 

Infographic: Carlos Monteiro

Advertisement

DCNF - Categories
DCNF - Lifestyle
DCNF - Women
DCNF - Business
DCNF - Millennials
DCNF - News
DCNF - Sports
DCNF - Comedy
DCNF - Entertainment
DCNF - Affluents

Adweek Blog Network
Advertisement