Adrenalina Bolsters Strategy, Creative

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NEW YORK MDC Partners shop Adrenalina in recent weeks added a pair of seasoned execs — Ivan Sanchez and Victor Zeiris (pictured) — to help spur a growth plan the agency hopes will create as many as 12 new jobs in coming months.

Sanchez joined as vp, senior brand strategist, overseeing account planning and helping to guide new-business. He had been brand-planning director at GlobalHue Latino and earlier served as vp, account planning at LatinVox (now Vox Collective).

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