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MDC Partners’ Hispanic marketing shop, Adrenalina, has added a pair of key staffers to help build its retail business and spur overall growth: Jules Aspesi, new business director, and Michelle Maldonado, vp, operations and PR.
“Instead of focusing solely on prepurchase awareness, we want to create interactions at the purchase and postpurchase stages,” said Manuel Wernicky, the New York agency’s president and managing partner, in a statement. “With today’s economic crisis, more marketers are looking to reach consumers with in-store brand messages that are two feet away, not two miles away, where they’ll passively watch ads on TV.”
Aspesi
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