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In 1999, IAMS released what the dog food maker calls its most effective spot—and what we call certainly its most blubber-worthy. "Casey" followed the story of a girl and her dog as they adorably grew up together. It played heartstrings like fiddles and produced the strongest growth rate for the brand.
This week, IAMS debuted "A Boy and His Dog Duck," which is about, well, a boy and his dog. It is equally adorable, and IAMS hopes it will be equally successful.
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