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Adobe hopes to tap into March Madness to show off the new capabilities of its document software.
The company has teamed with ESPN to sponsor the “Ultimate Tourney Guide,” a techie twist on the brackets fans fill out with their predictions of the results of the NCAA men’s college basketball tournament. Instead of offering a typical static bracket for download, ESPN is using Adobe Acrobat 9 interactive PDF format, which will dynamically update the desktop file with feeds of video, news and game results as the tournament progresses.
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