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In the latest skirmish between two marketers, Adobe today rolled out print and online ads that take aim at Apple.
Adobe’s “Freedom of Choice” campaign, via Goodby, Silverstein & Partners, addresses a spat between the companies over Flash, an Adobe technology that lets developers add animation, video and other interactive features to their Web sites. Apple CEO Steve Jobs recently said Flash isn’t appropriate for mobile devices and banned it from Apple products like the iPhone and the iPad.
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