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Putting a unique spin on the "beautiful game," Adidas Poland has found a novel way to get users to like its Adidas Predator soccer cleats. The company claims it has launched the first interactive Instagram game in the form of a picture-matching contest.
To play the Isobar Poland-developed game, users have to go to the Adidas Polska Instagram profile page to find the password of the day. Then, they have to click on photos of the Predator shoes posted on the account, which link to tagged profiles.
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