Adidas' Hiring of 72andSunny Ends 180's Long Tenure on the Brand

Sneaker marketer had the same agency since 2001

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72andSunny's gain is 180's loss. The former has replaced the latter as lead global agency on Adidas' sports business.

180 had created ads for Adidas since 2001, with the shop's offices in Amsterdam, The Netherlands, and Los Angeles. Likewise, 72andSunny's offices in those markets will share responsibilities on the account. The brand's global media spending approaches $150 million annually.

Adidas' global roster of creative agencies also includes Johannes Leonardo, which came aboard last year to handle the company's originals business.

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