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Golf is more than just a pastime for Adidas Golf. It is a sport with real athletes, and the brand has tapped a new creative agency to help retool its work and tell that story.
San Francisco-based Venables Bell & Partners will take the reins from Kastner & Partners, which has worked on the brand for over three years.
"We are shifting to be more aligned with the Adidas brand and the idea that golf is a sport, and golfers are athletes," said Melissa Ziegler, global brand marketing director for Adidas Golf.
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