AdFreak: The Story Behind Apple's Logo | Adweek
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AdFreak: The Story Behind Apple's Logo

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One obvious reason why Steve Jobs's latest medical leave is so troubling to Apple fans and investors is that Jobs, unlike most CEOs, has proven as adept at design and R&D as he has at corner-office despotism. But among the long list of Apple products to debut under Jobs, one invention has gone largely without remark: the Apple logo itself.

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