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Ad spending in digital out of home is still a bumpy road. Though second quarter was the best booking quarter ever, campaigns were often pushed off to third quarter.
As a result, third quarter is shaping up to bring in more revenue than second quarter, according to a report released Wednesday (Aug. 11) from Adcentricity, an aggregator of digital out-of-home inventory across more than 200,000 screens operated by 90 networks.
A new medium, digital out of home is still subject to volatility and advertisers’ whims.
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