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Ad spending surges in Asia and Latin America helped fuel a 12.5 percent worldwide rebound in the first quarter vs. the first three months of 2009, according to Nielsen’s latest Global AdView Pulse report.
Global ad spending at rate-card values rose to $110 billion in Q1 compared to the same stretch last year — and all regions surveyed registered encouraging performances, Nielsen said.
Some key findings:
• Latin America was the biggest gainer, with a 48 percent Q1 increase year over year.
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