Social Media Giant's Creative Falls Short of the Leading Search Brand's Ads | Adweek Social Media Giant's Creative Falls Short of the Leading Search Brand's Ads | Adweek
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The Ad Smackdown: Facebook Vs. Google

Which brand turns people off?

Can Facebook make a commercial for itself without turning people off?

While not every response so far has been a thumbs down, the social site’s messaging certainly appears primed to draw a fierce public drubbing. Yes, it’s relatively new to consumer advertising, but Facebook does have at its disposal the top-flight creative services of agency Wieden+Kennedy.

Facebook’s early stumbles stand in stark contrast to the early ad success of another data-gobbling tech player that initially eschewed marketing: Google.

Facebook declined to comment. But here’s a sampling of ads from each Internet giant, and a look at where their strategies succeed—and fail.

View the ads here.


 

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