Ad Industry's Q2 May Not Be as Good as Expected

Pivotal lowers organic growth estimates

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The ad industry’s second quarter may not be turning out as well as expected. That's the view of at least one financial observer: Brian Wieser, senior research analyst, Pivotal Research Group, says he is revising his organic revenue growth estimates downward, which he believes have been above consensus.

While he says that Pivotal’s new expectations for full-year result levels remain within previous corporate guidance, Wieser voices concerns particularly about a short-term misalignment between agency growth trends and the broader media economy which he thinks will correct itself over subsequent quarters.

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