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Moms are a huge, powerful consumer target, and Müller Yogurt USA's newest spot, "Sanity Is Served," is targeted directly at them. But it seems to be leaving them divided.
In the ad, directed by Society's Rachel Goldenberg, we see actress Allyn Rachel play a mom who suffers through a series of frustrating events—kids running around the kitchen, a ruined blouse, the thwap-thwap-thwap of a child kicking a seat, a science project on a paint-splattered couch. She copes just fine, by cracking open a pack of yogurt.
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