Ad of the Day: Yes, PSAs for the Blind Can Be Hilarious | Adweek Ad of the Day: Yes, PSAs for the Blind Can Be Hilarious | Adweek
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Ad of the Day: Yes, PSAs for the Blind Can Be Hilarious

Norwegian advocacy group scores again

If it quack like a duck, that's not good.

The Norwegian Association of the Blind makes some pretty funny commercials.

A few years back, the group made ads (scroll to the bottom to see them) suggesting blind people make great employees—because their sighted coworkers can have sex with each other right in front of them and they won't even know it.

In that same self-deprecating vein, this latest spot (spoiler) urges bus drivers and cabbies to accept blind people and their guide dogs—because at least they're not bringing ducks, donkeys, sheep or some other more irritating animal with them.

In a category where you assume you'd have to be more serious, this advertiser remains a breath of fresh air.

CREDITS
Client: Norwegian Association of the Blind
Agency: Try/Apt, Oslo
Copywriter: Øystein Halvorsen
Art Director: Karin Lund
Project Manager: Ulla Hennum Birkrem
Account Manager: Trond Sandø
Production company: Fantefilm
Director: Magnus Martens
Producer: Hugo Hagemann Føsker
Production Manager: Audun Lyngholm Wittenberg
Post production: Shortcut
VFX: Stripe
Music research: Ohlogy

Two spots from 2011:

 

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