Ad of the Day: Xfinity Turns a Real Grandma's House Into a Digital Paradise for the Holidays

It's an entertainment wasteland no more

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Entering the gates of hell, where there's no wifi and no shows—aka, Grandma's.

For Comcast's Xfinity brand, 72andSunny tore a page out of Jimmy Kimmel's mean tweets playbook. "Hooking Up Grandma's House," which launches today, kicks off with grandparents reading tweets by their own grandkids, who dread visiting because—oh, no!—there's no Wi-Fi and no On Demand television. 

"We discovered a bunch of tweets from grandkids lamenting the technological black hole that is Grandma's house during the holidays," Bryan Rowles, executive creative director at 72andSunny New York, tells Adweek.

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