Ad of the Day: This Wonder Bread Campaign Is the Greatest Thing Since … Well, You Know

Slices of life from Canada

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Wonder Bread takes its fair share of abuse, but this campaign from Canada is a lot of fun—appropriately light and fluffy, and more fulfilling than you might think.

Produced by The Hive in Toronto, five ads use a pleasant stop-motion technique to show someone making a sandwich—though actually, it looks like the sandwich is making itself. The person is then heard in voiceover having a conversation with a loved one—a chat that is then cleverly mirrored somehow in the prep of the sandwich itself.

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