Ad of the Day: Yoplait Gets in Touch With Its Adorable French Side

Less sugar, s'il vous plaît

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Yoplait taps into its French roots to celebrate that it's now made with 25 percent less sugar—hurray!

Two 30-second spots—Wieden + Kennedy's first work for the General Mills brand—use an unexpected but welcome voiceover with a playful French accent. It's a fitting choice, as Yoplait was founded by two French farmers in the 1960s. It also explains the fun '60s vibe that comes through.

The ads use bright pops of color tied to the yogurt flavor—reds and pinks for strawberry and blues and greens for blueberry.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in