Ad of the Day: Winged Fairies Spread Magic and Joy in Marks & Spencer's Christmas Ad

Enchanting work from RKCR/Y&R

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John Lewis went the heartwarming, emotional route for Christmas, while Boots and Waitrose took more down-to-earth approaches. Now, Marks & Spencer eschews its celebrity focus of the recent past to go full-on fantastical to celebrate the season.

The retail chain has launched a glitzy, multi-faceted extravaganza via RKCR/Y&R that asks Brits to search the skies for bringers of yuletide cheer. I'm not talking about Santa and his reindeer, but Magic and Sparkle, two fairies who float overhead, dispensing joy wherever they go.

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