Ad of the Day: Weight Watchers' Remarkable Film Asks Why People Gain Pounds in the First Place

Thoughtful testimonials via filmmaker Gary Tarn

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It's hard to make weight loss testimonials feel like anything other than hackneyed or seedy, preying upon the audience's insecurities to shame them into looking a certain way.

But a new six-minute documentary-style ad from Weight Watchers in the U.K. and filmmaker Gary Tarn manages to render the genre into something more beautiful and intimate, through a mix of gorgeous camera work and a focus on why people put on pounds in the first place—and naturally, what inspired them to get back in shape.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in