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Ad of the Day: Weather.com

Noah and some modern-day celebs get personalized forecasts in BBH's amusing campaign

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The Weather Channel is getting personal.

To promote the new Weather.com, which features more personalization, social utility and localized content than ever, ad agency Bartle Bogle Hegarty in New York has rolled out a slew of entertaining spots.

First up is a humorous TV ad, running on The Weather Channel, that shows God giving a flabbergasted Noah his own personal weather forecast. Let's just say it's going to rain a lot. (As a bonus, God suggests building an ark, although Noah appears confused about that. Wait until he has to round up all the animals.)

Just as amusing are a bunch of online spots in which celebrities get their own personalized weather forecasts based on the cities they live in—by Weather Channel meteorologists dressed up (intentionally poorly) to look like the celebs' Twitter photos. We've been promised 20 of these videos—19 have been posted so far. Check them out below; they're all worth a watch.

Simple, funny, social. This campaign has nothing but sunny skies. For more on The Weather Channel's evolution, check out our interview with CEO David Kenny.









































CREDITS
Client: The Weather Channel
Agency: BBH, New York
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Copywriter: Brandon Davis
Art Director: Aaron Adler
Head of Broadcast: Lisa Setten
Senior Producer: Katherine Cheng
Business Director: Abbe Hale
Brand Strategy: Sarah Watson
Strategist: Kimberly Noel
Head of Production Business Affairs: Julia Clark
Business Manager: Nadette Aslanian
Director: Guy Shelmerdine
Production Company: Smuggler
Editor: Dave Koza
Editorial Company: Mackenzie Cutler
Sound Mixer: Sam Shaffer
Colorist: Adam Scott
VFX Artist: Phil Crow
VFX Company: The Mill, Los Angeles