Sports people everywhere are really excited about being able to watch sports on their phones.
Just take the Manning brothers and their gaudy paean with Grey New York to DirecTV's device-agnostic NFL Sunday Ticket package. Or this spot from Grey London, celebrating the other football, and an app from newspaper The Sun that shows users every single Barclays Premier League Goal.
It's a rapid-fire take on an increasingly familiar see-it-anywhere theme, with enough miniature storylines and jokes packed in to make a generally well-worn play on life-eclipsing devotion to the game still feel fresh. Try not to laugh at the absent-minded zoo keeper's predicament or the inattentive lover who doesn't even flinch as he gets smacked in the head. Funnily, one bit—the man on the operating table—changes from a "don't-watch-here" in the slightly longer original edit (:40) to a "do-watch-here" in the shorter one (both are posted below).
Regardless, the voiceover is well written and well delivered. The deadpan acting and the sound effects are dead on.
Too bad everybody knows that nobody really cares about soccer.
Creative agency: Grey London
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Copywriter: Paul Miles
Art Director: Adam Staples
Agency producer: Jessica Ringshall
Junior producer: Jennifer Gillen
Business Director: Tamsine Foggin
Account Director: Sarah Pang
Senior Planner: Matt Gladstone
Planner: Hamish Cameron
Media agency: M/Six
Production company: The Sweetshop
Director: James Haworth
Editor: Adam Spivey
Producer: James Edmund White
Director of Photography: Fede Alfonzo
Post-production: The Mill
Audio post-production: GCRS