Ad of the Day: Warby Parker Goes Lofty With Second TV Spot

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Do you dream of becoming the next Great American Novelist, and model your behavior accordingly? Do you get punched in the face in an old-timey boxing ring just so you'll have a story to tell about it? Do you sleep with The New York Times? Of course you do. You wear Warby Parker.

The populist glasses brand gets oddly pretentious in its latest TV spot—a Wes-Anderson-esque homage to highbrow, bon-vivant, capital "W" writers. Titled "The Literary Life Well Lived," the ad is beautifully produced.

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