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Last September, Volkswagen released a notable commercial from Deutsch that was all about the infectious power of laughter. That ad earned millions of views, and probably as many smiles. Now, though, the automaker and agency are backtracking a little. Not every laugh, it turns out, is quite so heartwarming.
VW and Deutsch have become quite accomplished together at capturing life's little moments. And this spot from Noam Murro—often this agency and client's go-to director—is no different.
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