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The sudden appearance of Rick Astley usually means you've been duped. But 180LA and Virgin Mobile now want it to communicate the opposite.
A new campaign for the wireless carrier depicts a family who are constantly fighting over the wireless data they have to share. In a TV spot called "Do It for the Data," they are all seen doing absurd favors for each other—in exchange for more data.
The spot ends with a particularly absurd favor involving the "Never Gonna Give You Up" singer himself.
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