Ad of the Day: USA Swimming's Fun Ad Shows Today's Greats When They Were Kids

Home-video footage of Franklin, Phelps, Lochte and more

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Olympians Michael Phelps, Ryan Lochte, Missy Franklin and Katie Ledecky appear in this Colle+McVoy commercial for USA Swimming, the sport's national governing body.

But you might not recognize them at first.

That's because the 60-second spot, part of the larger #SwimUnited campaign, employs mostly years-old home-video footage, showing the athletes as kids splashing around in pools or competing at school swim meets, long before they became champions.

The spot bends time by juxtaposing scenes of the stars as enthusiastic but at times awkward beginners with calls of their recent exploits by modern-day announcers.

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