Ad of the Day: These Sunglasses Bathe the World in an '80s Glow, and the Ad Does Too

Great vintage infomercial parody from Tens

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For sunglasses company Tens, making an eye-catching ad was imperative. But in a world of sleek and sexy ads all looking to break through, how do you stand out? You go analog.

Tens, a six-person Scottish company whose sunglasses have special lenses to make the world look like a Polaroid picture, transports us to the land of '80s infomercials in the spot below. Shot on both digital and analog cameras (the company nabbed an old-school VHS camera on eBay for $20)—with a ton of work done in post—the ad plays on people's love of nostalgia, wavy VHS lines and all.

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