Ad of the Day: Target's Launch Spot for Its Jason Wu Collection | Adweek Ad of the Day: Target's Launch Spot for Its Jason Wu Collection | Adweek
Advertisement

Ad of the Day: Target

Jason Wu's feline muse makes mischief in the retailer's launch spot for its latest must-have collection

Advertisement

Hope you've all recovered from Missoni-mania, because it's time for another Target designer collaboration!

On Feb. 5, Tar-jay will introduce a capsule collection by Jason Wu. For the unfamiliar, Wu is a favorite of Michelle Obama, who wore his fluffy white gown to the inaugural balls in 2009. (He's also a big fan of throwing his name on various non-wearable items, from Brizio faucets to GE digital cameras to CND nail polish.)

To promote the line, Wieden + Kennedy, New York, produced this sweet little spot starring Wu's "muse" for the collection, a black cat named Milu. When Wu leaves his astonishingly tidy studio, a sketch of Milu leaps from the paper and starts making mischief around the room, gathering a yellow top, pleating a red blouse, decorating a purse with tiny white flowers, and eventually ending up an image on a white tee. Wu returns to his atelier, vaguely mystified—but what else are imaginary feline muses for?

Meanwhile, the collection itself looks like exactly what you'd want to wear this spring while listening to retro French pop tunes out on the lawn—navy wasp-waisted dresses, ditsy florals, sherbet stripes—but hopefully it won't cause another massive Target website crash. (Still waiting for those Missoni shorts, guys!)



CREDITS
Client: Target
Project: Jason Wu

Agency: Wieden + Kennedy, New York
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Ben Hughes, Julia Leach
Copywriters: Sean McLaughlin, Trevor Gilley
Art Director: Matt Even
Designers: Trevor Gilley, Elyse Bergel
Head of Content Production: Gary Krieg
Executive Producer: Temma Shoaf
Account Team: Allison Sabol, Vanessa Zippo, Samantha Wagner

Production Company: Park Pictures
Director: Ellen Kuras
Executive Producer: Justin Pollock
Line Producer: Martha English
Director of Photography: Ellen Kuras

Editorial Company: No6
Editor: Lawrence Young
Post Producer: Amy Febinger
Post Executive Producer: Toni Lipari

Animation Company: Laika/house
Animation Director: Mark Gustafson
Executive Producer: Lourri Hammack
Producer: Rebecca Bowen
Animation Supervisor: Aaron Sorensen
Animators: Jenny Kincade, Chris Purdin, Aaron Sorenson
Practical Rigging: Rob Melchior, Sara Neiman
Milu Stand-in Construction: Katie Mello
CG Senior Technical Director: Chris Immroth
CG Modeling: Josh Tonnesen
CG Animator: Greg Kyle
CG Rigger: Terence Jacobson
Flame Artist: Rex Carter

Song: "Battez-Vous"
Artist: Brigitte
Sound Designer: Brian Emrich

Mix Company: Digital One
Mixer: Eric Stolberg
Producer: Cameron Shaw